Are there items that you only advertise in the summer? If so, there are a number of tools that can help you change these items and replace them with a product for the fall. If you'd like to quickly replace all mentions of 'swimsuit' in your keyword list with 'jacket', the Find and Edit Keywords Tool is for you. To do the same in your ad text, you can take advantage of the Find and Edit Ad Text Tool.
If you'd prefer to keep this Ad Group in place until next summer rolls around, remember that you can simply pause it and resume it again next year. Or, if you know that you'll stop taking orders for your summer cruise on September 15, you can make sure that you stop advertising at the right time by setting an end date for that campaign.
