Tuesday, August 29, 2006 | 4:33 PM
As small children wearing book-filled backpacks return to the sidewalks, it's a sure sign that fall is just around the corner. As you enjoy the last few weeks of summer, it's also a good time to look through your active Ad Groups and decide if you need to make any seasonal changes. Below are a few quick tips to make sure your campaigns are seasonally relevant.
Are there items that you only advertise in the summer? If so, there are a number of tools that can help you change these items and replace them with a product for the fall. If you'd like to quickly replace all mentions of 'swimsuit' in your keyword list with 'jacket', the Find and Edit Keywords Tool is for you. To do the same in your ad text, you can take advantage of the Find and Edit Ad Text Tool.
If you'd prefer to keep this Ad Group in place until next summer rolls around, remember that you can simply pause it and resume it again next year. Or, if you know that you'll stop taking orders for your summer cruise on September 15, you can make sure that you stop advertising at the right time by setting an end date for that campaign.