Regardless of the year or economic climate, it's always been important to optimize the return on your advertising investment--but now it's more important than ever. Google Analytics specializes in providing you with the metrics you need to make informed advertising decisions.

By linking your Google AdWords and Analytics accounts, you can optimize your AdWords investment even more effectively with increased trackability and customized reporting. Check out this short video and learn more about the benefits of linking your accounts.

To learn more about advertising more effectively with Analytics you can watch the "Google Analytics in 60 Seconds" videos - a series of videos that illustrate simple tips such as how to optimize keywords and how to use placement targeting.