Monday, July 13, 2009 | 11:26 AM
If you want your ads to only run during certain times of the day or week, consider using ad scheduling, today's (Ad)Word of the Day.
Ad scheduling lets you control the days and times your ad campaigns appear. You may also choose an advanced mode, which allows you to raise or lower your bids for a campaign at certain times of the day.
For more information, check out the article on ad scheduling in the AdWords Help Center.