Late last year we introduced you to the AdWords New Ad Formats Initiative. At the time, we explained that new formats would be a major focus for us in 2010 and gave you a sneak peak into the types of new ad formats heading your way.

With the introduction of our new Ad Innovations site, there’s now an easier way to stay up to date with all the latest formats we’re working on. Using Ad Innovations, you can learn about high level themes like ad extensions and new ad models. You can also check out individual pages devoted to each of the new formats we’re working on, including some that aren’t fully released, like Video Extensions and Product Listing Ads.

If you want to learn more about the AdWords New Ad Formats Initiative, try watching our introductory video, and then exploring the Ad Innovations site.