Also posted on the Google Commerce Blog

We announced that we’re creating a new shopping experience, Google Shopping, to empower merchants of all sizes to compete effectively. Through feedback from our merchant partners, we understand that the transition to the new Google Shopping experience may seem intimidating for first time AdWords advertisers. We take this feedback seriously and want you, our merchant partners, to know that we’re here to help.

As a first step, today we’re launching a new simplified setup flow for Product Listing Ads in the familiar Merchant Center interface. The new setup flow provides a step-by-step guide on how to create an AdWords account and set up a Product Listing Ad campaign, as well as how to control when and where your products appear in Google Shopping with bids. You can also view basic campaign reporting through your Merchant Center account.



Also, as previously announced, we’re offering two incentives to help merchants get started with Google Shopping:
  1. All merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly AdWords credit of 10% of their total spend on Product Listing Ads through the end of the year. 
  2. Additionally, active Product Search merchants (as of May 30, 2012) can fill out this form by August 15, 2012 and receive a $100 AdWords credit to use toward Product Listing Ads.
To create a Product Listing Ad campaign, sign into your Merchant Center account today. For more information please visit: www.google.com/ads/shopping.

Posted by Mayuresh Saoji, Product Manager, Google Shopping