Cross-posted from the DoubleClick Search blog

Search marketing today is changing faster than ever before, and as a result, marketers are increasingly turning to powerful bid optimization platforms to help them scale their keyword bidding and take advantage of new opportunities. However, with so many tools in the market -- including our own DoubleClick Search Performance Bidding Suite -- search marketers need to carefully evaluate different platforms before investing in one.

We invite you to join us and paid search luminary Kevin Lee, Executive Chairman at Didit, for a ClickZ Academy webinar, Choosing the Right Bid Optimization Platform to Drive Paid Search Results.
Join us for ClickZ Academy’s bid optimization webinar, Choosing the Right Bid Optimization Platform to Drive Paid Search Results

In this webinar, you’ll learn:
  • How automated bid optimization can help search marketers meet their unique business goals
  • Why smart, fast, and flexible platforms are a must in an increasingly-complex search landscape
  • How to navigate the balance between automation and control to achieve the best results
Register today to attend the webinar. Live Q&A will follow.

Date: November 19, 2012
Time: 1:00pm ET / 10:00am PT

To follow our bid optimization blog post series on the 7 factors to consider when choosing a bid optimization platform, subscribe to the DoubleClick Search blog.

Posted by the DoubleClick Search team.