The busiest shopping days of the holiday season - and a yearly challenge for marketers - are just around the corner. As a search marketer, how do you succeed during this time of the year, to reach the right people with the right message, when it matters? 

Starting this week,  we will be sharing tips and ideas for getting the most out of AdWords and ensuring you are merry and stress-free this holiday season.

Today, we share the DoubleClick Search Guide for the Holidays (cross-posted from the DoubleClick Search Blog).

In our DoubleClick Search Guide for the Holidays, we outline past seasonal insights along with current trends we’re seeing, to help you discover how to win this holiday season with DoubleClick Search solutions that’ll let your search go faster, smarter, and better. You’ll learn how to best take advantage of the season’s trends with our intuitive workflow and improve your campaign performance with strategic, time-saving features. The guide covers tips and best practices on:

  • Top 2012 holiday trends and recommendations
  • Automating Your Workflow
  • Display remarketing from search ads
  • Performance Bidding Suite
  • Mobile
  • Reporting
  • Support Resources

Plan for success this season with the DS Holiday Guide: click here to access the guide.

To view a demo of the features highlighted in our guide and ask live questions, attend our live webinar on November 14th. Sign up today!

Happy Holidays from the DoubleClick Search Services Team!