(Cross-posted from the DoubleClick Search blog)

Last month, the DoubleClick Search team introduced the beta release of dedicated tools to help advertisers seamlessly upgrade to enhanced campaigns. Today, we’re excited to announce that these tools are available to all DoubleClick Search customers globally. Read on for details around the newly available features, what's coming, and how customers are seeing success in upgrading to enhanced campaigns with DoubleClick Search.

Easily upgrade to enhanced campaigns
With this release, advertisers can save time when upgrading to enhanced campaigns with custom solutions that will:
  • Identify similar campaigns that target different devices within your DoubleClick Search account
  • Create reports to quickly merge and upload these similar campaigns into one enhanced campaign
  • Provide the AdWords-suggested mobile bid adjustment in DoubleClick Search for more control and precision over bids in an enhanced campaign
Learn about these features and more in the enhanced campaigns upgrade guide.

Upcoming features
This is the second of several feature rollouts we have planned for enhanced campaigns. Over the next few weeks, the DoubleClick Search team will be introducing advanced features to prepare advertisers for a constantly connected world, including support for ad group mobile bid adjustments and granular device-segmented reports.

What we’re hearing so far
With the goal of simplifying search managing, we’re continuing to invest in solutions that will help marketers run effective search campaigns across devices, as well as across channels -- and our clients are seeing the benefits.

Keith Wilson, VP of Agency Products at The Search Agency, notes: "Recent enhancements in DoubleClick Search support for enhanced campaigns has been a wind on our backs for transitioning clients to enhanced campaigns. The overall functionality within DoubleClick Search is evolving rapidly, and that enables our teams to keep pace with the changes in the paid search space with the right tools.”

After performing initial upgrades using DoubleClick Search tools, Samridhi Chawla,
 Senior Account Manager at Performics, said: "Our accounts look cleaner after upgrading to enhanced campaigns. The DoubleClick Search team has done a great job in making the transition smooth, and we're already seeing positive results."

Hear more about our enhanced campaigns vision from our clients and product experts:

  

To learn more about how clients have been using our enhanced campaigns upgrade tools, we’ll be at SMX Advanced in June, where Eric Papczun, US President of Performics, will share his company's plans, successes, and best practices on upgrades through using search platforms like DoubleClick Search. Register here, and stay tuned to the DoubleClick Search blog to learn more about our support of enhanced campaigns features.

Posted by Kim Doan, Product Marketing Manager, DoubleClick Search