build_posts({"version":"1.0","encoding":"UTF-8","feed":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$openSearch":"http://a9.com/-/spec/opensearchrss/1.0/","xmlns$georss":"http://www.georss.org/georss","id":{"$t":"tag:blogger.com,1999:blog-3390965"},"updated":{"$t":"2009-12-01T23:33:09.195-08:00"},"title":{"type":"text","$t":"Inside AdWords"},"subtitle":{"type":"html","$t":""},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"http://adwords.blogspot.com/feeds/posts/default"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/3390965/posts/default?alt\u003djson-in-script\u0026max-results\u003d1\u0026orderby\u003dpublished"},{"rel":"alternate","type":"text/html","href":"http://adwords.blogspot.com/"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"},{"rel":"next","type":"application/atom+xml","href":"http://www.blogger.com/feeds/3390965/posts/default?alt\u003djson-in-script\u0026start-index\u003d2\u0026max-results\u003d1\u0026orderby\u003dpublished"}],"author":[{"name":{"$t":"Inside AdWords crew"},"email":{"$t":"noreply@blogger.com"}}],"generator":{"version":"7.00","uri":"http://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"723"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"1"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-3390965.post-5303893791553982193"},"published":{"$t":"2009-12-01T14:02:00.000-08:00"},"updated":{"$t":"2009-12-01T14:08:30.954-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Think2010"}],"title":{"type":"text","$t":"Think2010: Innovate to better connect"},"content":{"type":"html","$t":"\u003cdiv\u003eAs you plan your marketing approach for 2010, think of 'innovation' in a broad sense. You don't need to be the first to venture into uncharted territory or the one to make the biggest splash. You just need to think openly and differently about your customer connections. Strive to be nimble, current, and ever-more relevant as you create them.\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003eIn today's marketing world, this often means making use of insights and \u003ca href\u003d\"http://adwords.google.com/support/aw/bin/answer.py?hl\u003den\u0026amp;answer\u003d55538\"\u003eAnalytics tools\u003c/a\u003e to continually tweak your approach. It means finding the right mix of social media to engage your customers in a compelling and authentic way, and it means making use of new mediums and targeting methods so you can connect your message to a consumer at the right time.\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003eHere are a few ways you can innovate in 2010:\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e1) Become a more nimble marketer by crafting your campaigns around current trends. You can stay abreast of the trends related to your brand and business by using \u003ca href\u003d\"http://www.google.com/insights/search/#\"\u003eInsights for Search\u003c/a\u003e.\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e2) Converse with consumers on 'their turf,' but don't force it. For example, promote your message on \u003ca href\u003d\"http://www.youtube.com/t/advertising\"\u003eYouTube\u003c/a\u003e, and then monitor its appeal and virality. Make use of what you learn and keep revising the conversation accordingly.\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e3) Adapt your strategy to connect with consumers on-the-go. You can try out high-end \u003ca href\u003d\"http://adwords.google.com/support/aw/bin/answer.py?hl\u003den\u0026amp;answer\u003d159588\"\u003emobile device targeting\u003c/a\u003e to show your text and image ads on mobile devices with full Internet browsers. This means you'll be able to connect with mobile consumers with the same richness as you would via a desktop computer.\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cspan class\u003d\"byline-author\"\u003ePosted by Emily Williams, \u003ci\u003eInside AdWords\u003c/i\u003e crew\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003e\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/3390965-5303893791553982193?l\u003dadwords.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/3390965/posts/default/5303893791553982193"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/3390965/posts/default/5303893791553982193"},{"rel":"alternate","type":"text/html","href":"http://adwords.blogspot.com/2009/12/think2010-innovate-to-better-connect.html","title":"Think2010: Innovate to better connect"}],"author":[{"name":{"$t":"Inside AdWords crew"},"uri":{"$t":"http://www.blogger.com/profile/08649596896403782072"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"16451573744966580181"}}]}]}});