On this blog, we'll be showcasing tips from the AdWords team. Our first one is from Emel, an AdWords Specialist:
If your ad text includes a term from your keyword list, that term will appear in bold text when that word is in a user's search. This can help improve the clickthrough rate of your ad, as its relevance is highlighted to the user. So the next time you're writing a new ad, boldly experiment with using a keyword in the copy or title. Want more details? Take a look here.