I'm not even going to try to resist the temptation to say something mildly clever here: it's absolutely clear that keywords are, well, key to AdWords success.

Having worked with lots of newer advertisers, though, it's equally clear that building a good keyword list for cost-per-click advertising is not something that most of us will have learned in our respective school system. Nope, we've got to pick it up on our own.

Where to start? Well one of my favorite Hidden Gems is a pleasantly brief (but useful) overview of this very topic. To whet your appetite, this gem will tell you a simple, four-step process to building a successful keyword list. So, if you've ever found yourself wondering "What are the steps to creating a keyword list?", I have just the resource for you.