Wednesday, October 05, 2005 | 8:50 PM
In June, we launched site targeting, a feature that allows you to select specific sites in our content network where you'd like your ads to show. Now, we're lowering the minimum CPM bid required to target these sites to $0.25. You don't have to make any changes to your currently running site-targeted campaigns, but if you'd like to adjust your bids or create a new campaign, you can now bid as low as $0.25.
Remember, with site-targeted campaigns, you'll still compete with keyword-targeted ads for placement on the content network. Therefore, make sure you experiment to find the CPM that works for you. If you're looking to show up consistently on a highly popular website, you'll still need to bid competitively; however, the lower minimum bid will allow you to more accurately price your ad placements on a wider variety of sites.