Thursday, June 15, 2006
Today we released ad scheduling, an advanced campaign management feature that allows you to determine when your ads run. Here's Jon D. from the Advanced Bidding team to tell you more:
Ad scheduling (also known as "dayparting") lets you tell Google exactly when you want your ads to run, and more importantly -- when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance.
Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their ads during business hours, or an online retailer may want to boost their bids during their busier-than-normal lunchtime shopping period.
If you wish to try this new feature, you can enable it via the Edit Campaign Settings page.