Have you ever needed to pause certain ads and keywords when your inventory was low? Or have you ever wished you could temporarily stop serving image ads on certain sites during the weekdays?

As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives. As you can see from the picture below, this feature is functionally similar to the pause/resume feature on the Campaign Summary page - we've simply extended it to the keyword, sites and ad variations tabs.

This is yet another example of a new feature based on advertiser feedback. Thanks for your suggestions and keep the great ideas flowing!