Wednesday, May 09, 2007 | 3:20 PM
Labels: Testing opportunities
You may have read about the AdWords click-to-play video launch or have heard that online video can result in higher engagement with your potential customers -- meaning that they are more likely to remember your ad or product. Have you ever wondered how you can get started with video ads if you don't have any previous experience? Here's Ann-Lee Chou from the video ads team to give a quick update on a new feature we're testing that can help you get started with video ads.
We wanted to make it easy for any advertiser to try out video -- even someone who doesn't know anything about video advertising or video ad creation. So, we've developed the Google Ad Creation Marketplace, accessible right from your AdWords account. The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don't have experience creating video ads and want customized help from a professional.
In the Marketplace, you can find video production professionals to create high-quality video ads at a budget you set. These professionals are not Google employees but industry specialists who provide a full suite of services including concept, script-writing, voice-over, editing, and production.
We're currently looking for advertisers in the U.S. who are interested in using the Marketplace to get help on creating video ads. If you are interested in participating in this beta, you can sign up here.
You can also check out best practices and tips for running an effective video ad campaign. Stay tuned for our follow up post, when we will share with you the experiences of one of our video advertisers.