Thursday, August 16, 2007 | 5:54 PM
Labels: Invalid clicks
Over the past couple of years, the Click Quality team has launched many new initiatives and shared a great deal of information about how they combat click fraud. To help keep track of their various presentations, blog posts, articles, and more, they've created a new website to serve as the single source for all click fraud and ad traffic quality related information. The new site is called the Ad Traffic Quality Resource Center and can be found at http://www.google.com/adtrafficquality.
If you're just starting to learn about click fraud -- what it is and what we're doing about it -- start with the Overview section. If you'd like more information, visit the Resource Center's Help Center for detailed FAQs and multimedia presentations. If, on the other hand, you follow the industry closely, you may want to check out Technical Talk which features in-depth articles and blog posts written by our engineering team and other experts in the field.
Click fraud remains an important issue to online advertisers (you may have noticed that Yahoo! has also launched a similar effort for their advertisers), so we hope you find the new website useful. Much of the information was created based on the questions and concerns heard from our advertisers, so let the team know what you think. The Ad Traffic Quality Resource Center is a work in progress and the team will continue to add information, including videos of events, presentations, and articles, as the content becomes available.
Finally, if you're interested in hearing more about click fraud directly from the experts and are attending the Search Engine Strategies conference in San Jose, CA, be sure to check out the Search Engines on Click Fraud panel taking place Tuesday, August 21st -- Shuman Ghosemajumder, Business Product Manager for Google Trust & Safety, will be speaking.