Wednesday, April 30, 2008 | 5:16 PM
We'd like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.
How does it work?
First, you'll need a TV commercial. If you don't have one yet, check out Google's Ad Creation Marketplace, where you can connect with industry professionals who provide script writing, editing, production, and voice-over talent at an affordable package cost. It's free to search for specialists and send them requests for project bids, and you aren't under any obligation to work with them until you accept a bid. To celebrate our launch, for a limited time Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2,000. Learn more about this special offer.
Next, you're ready to create your campaign. You can choose the networks and dayparts on which you'd like your ad to run. If you're looking for guidance on how to best reach your target audience, TV Ads offers recommendations based on audience demographics, or you can request a free customized campaign proposal. You can also run your ads during specific television programs that are relevant to your product or service. If you search for program content such as "home improvement," TV Ads suggests programs based on matches with the title, program description, cast, genre, episode information and networks.
With Google TV Ads' auction model, you choose the maximum cost-per-thousand impressions that you're willing to pay, and only pay when your ad airs.
Ready to learn more?
We'll be holding online webinars led by AdWords and TV advertising specialists covering tips on how Google TV Ads can help drive more web traffic and increase your sales volume, turning TV viewers into your customers. Sign up here for the upcoming webinar.
You can also read about how other advertisers are finding success with Google TV Ads, and check out our product demo to learn how to create a campaign step-by-step. Click on the image below to be taken to the demo.
* iProspect Offline Channel Influence on Online Search Behavior, August 2007 (PDF)