Tuesday, August 05, 2008 | 7:03 PM
In June, we updated Google Trends with numbers and the ability to download results to a spreadsheet. We received a lot of great feedback from agencies and advertisers on how they're using the new version; from identifying new growth markets to optimizing their Google AdWords campaigns.
We have Elan Dekel and Niv Efron to tell us about a new tool for fans of Google Trends:
Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
Let's take the example of entering the term apple. You'll notice that the majority of top related and rising searches are associated with the brand Apple.
Food & Drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit. You can also use this filter to compare search terms with the category (for example, apple compared to the Food & Drink category).
This is just an example to get your ideas flowing. If you love Trends, we hope you’ll fall in love all over again with Google Insights for Search.