Thursday, September 25, 2008 | 9:30 AM
Today, we announced that we're partnering with Bloomberg TV to offer their national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel, reaching over 54 million households in the US.
This builds on our partnership with NBCU, announced earlier this month, and will provide advertisers with broader audience reach and access to desirable viewer demographics. Starting later this year, Google TV Ads advertisers will have access to premium inventory on Bloomberg TV, so stay tuned for further announcements. Currently, advertisers can target Bloomberg TV through our DISH Network inventory available on the Google TV Ads platform. Our partnership with Bloomberg TV means that advertisers will be able to reach all Bloomberg TV viewers in the US.
For more details on our partnership with Bloomberg TV, please see the announcement on on our Traditional Media blog.