Thursday, January 29, 2009 | 1:19 PM
If you are looking for more site information to help plan your display advertising campaigns and understand audiences on the web, Google Ad Planner can help. Our goal is to provide you with the most accurate site information for better planning and decision-making, and we're excited to kick off the new year with an improved traffic estimation model as well as several other features.
- Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.
- Changed Unique Visitors to Unique Visitors (users) so it's clearer that you're reviewing estimated numbers of real world users.
- Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site's profile page so you'll have a more comprehensive view of how a specific site can support your media planning. Learn how to make the most of these two metrics.