Google and OTX present: The Brand Value of Search

Friday, April 24, 2009 | 2:27 PM

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You may use your AdWords campaigns to drive people to your site or to drive sales online, but did you know that paid search can also be a powerful brand-building tool?

In a recent study, Google and the OTX research firm explored how search can impact branding across five travel product categories: Air Travel, Car Rental, Cruise, Hotel and Online Travel Agency.

Join us on Thursday, April 30th at 1:00pm EST to learn how paid search can:

  • Lift key metrics for your brand
  • Increase traffic to your site
You can register here to attend.