Thursday, July 02, 2009
We released the new AdWords interface early to get your feedback on it as soon as possible. And you haven't disappointed us! We receive thousands of comments every month covering likes, dislikes, and ideas for ways to further improve the AdWords interface. We read your comments carefully to prioritize the areas to work on next.
And we've made a lot of progress on the top issues our advertisers reported, so today we wanted to share these improvements with you.
Less horizontal scrolling
When working with certain browsers and monitor resolutions (especially 1024x768), you told us you needed to scroll back and forth in order view data tables and controls. We've now condensed the layout of AdWords pages and width of columns in order to eliminate the need to scroll horizontally. If you're still encountering this issue, please let us know.
If you'd like to further condense the view of your account, remember that you can customize your columns. Try hiding columns that aren't important to you and move other columns around to quickly compare important metrics side-by-side.
Support for Safari 4 and Firefox 3.5
Those of you working with the newest versions of Safari and Firefox will be happy to know that the new AdWords interface now works with these browsers. We'll continue to work to support the latest versions all major browsers in the future.
Faster load times
One of our most important goals with the new interface was to improve the efficiency of day-to-day campaign management tasks. We've heard from some advertisers that while integrated reports and roll-up tabs help them quickly access and act on important data, the data didn't always load as quickly as they'd hoped.
We've worked to improve the speed of the interface with the latest releases, and hope you can now see a noticeable improvement. However, our work isn't done, and we'll continue to focus on shortening load times with upcoming launches. For the fastest experience, we recommend using the following browsers: Chrome, Firefox 3+, Safari 4, or Internet Explorer 8.
Searching for keywords
We heard many of you are looking for quick ways to search for keywords, ad text, or campaign names within your account. In previous posts, we talked about how you can use filtering to focus on the data that matters to you.
While text filters allow you to search and act directly on the data you see, they also take a few clicks to set up for the first time. To help you work more quickly, we've added a new shortcut that lets you quickly search by text under the 'Filter and views' menu on any tab.
Try it on your Keywords tab to quickly find all keywords containing a specific term.
You told us you'd like more help with transitioning to the new interface. In addition to New Interface Thursdays and our new interface website, we recently started a series of free educational webinars, featuring the product team. Sign up now for the next webinar on July 10.
If you haven't been using the new AdWords interface to manage your campaigns due to a specific annoyance, now's a great time to to log in and see how the interface has improved. And please, keep your feedback coming. Just click on the Send Feedback link at the top right corner of your account to share your thoughts.