Monday, October 05, 2009 | 9:14 AM
Because high-end mobile phones offer a browsing experience that is similar to the desktop computer, advertising on mobile is a natural extension for any AdWords campaign. With high-end mobile phones like the iPhone and phones running Android offering full (HTML) Internet browsers, consumers are using their phones and desktop computers in similar ways. However, it has not always been easy to reach people on these new mobile phones. That's why we're investing in new high-end mobile advertising products. We hope to make advertising on high-end mobile devices as intuitive and powerful as our existing AdWords tools.
We've just launched a new AdSense feature that will allow you to target your standard AdWords ads to high-end mobile phones. You will be able to extend your existing campaigns to mobile and reach users on the go, all without having to create separate mobile ads. Remember that if you don't want your ads to show on mobile phones, you can choose to target desktop computers only by editing your device settings in your AdWords campaign settings.
Here are three easy tips to help you take advantage of these features and get you started advertising on mobile:
1. For your image ads, create ads sized 300x50, 250x250, 200x200, and 300x250. These sizes will ensure that your ads are shown on high-end mobile phones surfing mobile-optimized web content.
2. Limit the use of Flash on your website. You want to ensure that users have a good experience and flash won't work for all browsers. Instead, consider creating a mobile-optimized version of your website.
3. Make it easy for users to reach your conversion event. For example, you may choose to put your call to action in a spot on your landing page that users will find quickly or have users land directly on a page that gets users closer to the target action. Keep in mind that it's a bit more difficult to navigate websites on a mobile device, so consider shortening processes for users.
By extending your existing ad campaign to mobile, you can reach your consumers wherever they are.