Thursday, November 05, 2009
If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it's easier to implement, monitor, and troubleshoot.
There are now 3 easy-to-use tabs - Conversions, Webpages, and Code - that help you manage your conversion data. Let's take a closer look at each of them:
Conversions: This is where you see information about the conversion actions you're tracking.
- The "Tracking Status" column lets you know whether a conversion action is tracking properly. It shows you if a conversion has ever been recorded, if it has recently stopped recording, or if it's working just fine.
- The "Value" column shows the accumulated value of the conversions you've received based on the value you've assigned to each action.
- The "New Conversion" button allows you to easily create new conversion actions or import them from a linked Google Analytics account. (Note: In order to import Google Analytics goals, you'll first need to follow a few steps.)
Webpages: Here, you'll see which pages on your site are getting conversions. You can also see a breakdown of the number of conversions per page on your site. This is useful for troubleshooting, as you can make sure conversions are coming from the pages you expect and identify pages that are not reporting conversion activity.
Code: This is where you get the tracking code for each conversion action. You can also change the value of an action, which helps you calculate ROI.
If you're not currently using AdWords Conversion Tracking, now is a great time to start. Conversion Tracking gives you an accurate way to measure the success of your AdWords campaigns. You can learn more about the benefits and how to implement it here.
We hope you enjoy the new interface and happy optimizing!