Tuesday, November 03, 2009 | 10:08 AM
As part of our ongoing commitment to helping users find the information they're seeking online, we’re happy to announce the launch of Ad Sitelinks.
Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites. Rather than sending all users to the same landing page, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad for users to choose from. By providing users with more options, you can create richer, more relevant ads that improve the value of your brand terms and other targeted keywords.
Currently, the option to set up Ad Sitelinks will only appear for advertisers whose ads meet a certain high quality threshold.
If your account qualifies to run this feature, you'll find the option to set up Ad Sitelinks in your Campaign Settings tab -- it will appear as "Show additional links to my site" under the "Ad extensions" section.
To learn more about Ad Sitelinks, read our FAQ in the Help Center.