Thursday, December 10, 2009 | 4:35 PM
Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season.
- Create separate campaigns and ad groups for your ads that appear on mobile devices. This makes it easier to customize ads, keywords and bids to optimize performance.
- Put your call to action in a spot on your landing page that's easy to find. Keep in mind that it's a bit more difficult to navigate websites on a mobile device, so consider shortening your checkout process.
- Most mobile phones don't support flash, so make sure your landing page is written in HTML and contains little or no Flash.