Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising.

The video below will show you how a few minor changes to your account structure can make a big difference to your advertising performance.

(click to view video)

Use these simple tips to structure your account for success, and keep an eye out for the rest of our series of short video clips which we'll post over the coming weeks!

Did you find this video useful? We'd love to hear your feedback, so let us know. For more information on improving your account structure, visit this article in the AdWords Help Center.