Potential customers choose your website over your competitors' based solely on what they see in your ads. If your ads don't distinguish your site or really sell your message, then you're probably missing out on valuable sales.

To help you think about your ads from your customer's perspective we've put together a quick video covering some best practices for improving the performance of your AdWords advertising.

Check it out, and then sign into your AdWords account and make sure that your ads are working as hard as possible to win you customers!

Did you find this video useful as a starting point to optimize your ads? Let us know. If you'd like to find out more about ad text optimization, visit the AdWords Help Center.