The keywords you’ve chosen in your AdWords account are critical to your advertising success. Potential customers won't be able to find your ad unless you've chosen the right keywords, which could lead you to miss out on valuable sales.

Check out the video below to see the three simple steps you can take to improve your keywords and make sure you're effectively reaching your potential customers.

Did you find this video useful? Let us know. If you would like even more keyword information visit our AdWords Help Center, which will give you all the tips you need to develop and improve your keywords.