Friday, May 21, 2010 | 11:29 AM
Labels: New features
Over the last year we’ve launched a number of ad extensions in AdWords to help you make your ads more useful and relevant to people searching for information on Google. Ad extensions expand your standard text ad with one or more lines of additional information like an address and phone number (location extensions and phone extensions), more page links (ad sitelinks), and product images (product extensions).
In order to help you manage and track the ad extensions in your campaigns, today we’re introducing a new Ad Extensions tab within your AdWords account. From the Ad Extensions tab, you can see statistics for any of your campaign ad extensions. You can choose to see "All" or "All but deleted" extensions, and you can also choose the type of ad extensions to view, such as location or product extensions. For example, if you select “Locations,” the tab will display all location extensions for that campaign (on the campaign details page) or all campaigns (in the “All Online Campaigns” overview).
The Ad Extensions tab automatically appears in your account when you've enabled ad extensions in at least one campaign. You can also enable or disable the tab for your account view by clicking the arrow button next to your existing tabs above your performance table.
To learn more about the new Ad Extensions tab, visit the AdWords Help Center.
Posted by Dan Friedman, Inside AdWords crew