Wednesday, May 26, 2010
Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful data for making more informed media planning decisions.
Ad Planner Top 1,000 Most Visited Sites
One of these new key releases is the Ad Planner 1000 list, a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, number of page views, and reach for each of the sites included. It’s a great way to quickly reference the most popular sites on the web.
The Ad Planner 1000 list is another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. In conjunction with it, the Google Content Network just released an Ad Planner 1,000 targeting feature. We hope that the combination of these two features helps provide you with more actionable data to use in your display ad campaigns.
Exporting Google Content Network Placements to AdWords
We’ve heard from many of you that you’d like to be able to easily buy Google Content Network placements that you find through Ad Planner. With the newly launched Export to AdWords feature, you can now simply export Google Content Network placements from Ad Planner into AdWords. These exported placements will be set up as a new campaign or ad group within your AdWords account. If you’re running text ads or display ads on the Google Content Network, this is an easy way to build media plans of managed placements.
Creating Lists in Ad Planner
To help you create your own list of favorite sites to save and add to your media plans, we’ve also recently launched ‘Lists’ in Ad Planner. With ‘Lists’, you can store sites and placements in lists for future use in media plans. To get you started, we’ve made the Ad Planner 1,000 list available to all Ad Planner accounts as both an online reference and as a downloadable file.
Our goal with the AdPlanner 1000 and other recent updates is to offer you new tools that allow you to plan more efficiently, and more data so that you can make more informed advertising decisions.
Visit www.google.com/adplanner to check out the new features.
Posted by Rohit Kundaji, Software Engineer and Wayne Lin, Product Manager