Thursday, June 10, 2010
As an AdWords advertiser, you know you’re not alone in the auction -- any number of advertisers may be using AdWords to offer some of the same goods and services as you. You can monitor your performance and use optimization tools to improve your ROI, but you still might not know how you’re performing as compared to similar advertisers. We’re aiming to bring more transparency to AdWords with the launch of Analyze competition in the Opportunities tab. For now, this feature is only available to a small number of advertisers using the English language AdWords interface, but we'll expand this to more advertisers in the near future.