The Report Center is full of helpful data, but effective campaign management needs to combine insights and control. That's why we’ve moved a number of reports from the Report Center directly into the Campaigns tab.

Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share. You can do it all on the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier.

With so much useful data available within the Campaigns tab, the AdWords Report Center is no longer the best place to find new reports. So, in order to build the most useful reporting tools possible, we plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.

Here’s how the changes will work:
  • Over the coming weeks, we’ll move the key elements from every report in the Report Center into the Campaigns tab.
  • Whenever a report becomes available in the Campaigns tab, we’ll remove the option to create this type of report in the Report Center.
  • Don’t worry, the scheduled reports you’ve set up for this report type will still run as usual. However, we’ll also copy these reports into the “Reports” section of your Control Panel & Library. Once you’re comfortable with the new version of your scheduled reports, you can delete your old reports from the Report Center to avoid receiving duplicate emails with the same AdWords data.
  • After we’ve finished moving all report types into the Campaigns tab, we’ll retire the Report Center entirely. You’ll then download, schedule, and email your reports only from the pages where you manage your campaigns.
These changes will only affect the Report Center for individual accounts. My Client Center reports and reports for TV ads won't change with the transition.

So, how should you prepare?
If you have any feedback on the changes, please send it our way. Look forward to additional blog posts on new reporting functionality in the near future. And above all, dig into that data!