In 2009, we launched location extensions, which allows you to "extend" your AdWords campaigns by dynamically attaching your relevant business address to your ads. Today we're introducing a new enhancement to location extensions that lets you show multiple business addresses in a particular area.

For example, if a potential customer is looking for a Toys"R"Us store in their area, the ad can now show them all the nearby locations so they can find the one closest to them.

Including multiple addresses within location extensions helps you by:
  • Showing multiple addresses that are relevant to a potential customer's location (up to four at a time);
  • Updating results dynamically whenever someone moves the map; and
  • Enhancing ads with relevant information about your business to drive in-store traffic.
This feature is available now to primary business owners who have enabled location extensions with Google Places listings. Currently, location extensions with multiple addresses are available in the United States and many other countries/regions - please visit this link to see if this feature is available in your country.

To learn more about location extensions with multiple addresses, including additional information about reporting and filtering, please see the information we’ve put together on the Help Center.

Posted by Dan Friedman, Inside AdWords crew