In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing.

Today, we’re announcing some upcoming changes to the way our third party partners provide reports and information about AdWords to their clients. If you work with another company to manage your AdWords campaigns, you should be able to find out how much of your advertising budget (cost) was spent on AdWords, how many times your ads appeared (impressions) and how many times users clicked on your ads (clicks). We’ll include these requirements in our legal terms and agreements starting in February 2011.

Almost all of our third party partners are already providing advertisers with this basic information today, but for those who will need to make changes to their systems, we’re offering six months so that there’s plenty of time to prepare to meet these new requirements. We’ll be working with our partners and sharing more details about the requirements in the coming months.

To learn more about these changes, you can visit the AdWords Help Center.

Posted by Jason Shafton, Inside AdWords crew