Monday, November 15, 2010 | 11:20 AM
Event Date: November 16, 2010 at 02:00 PM East/12:00PM Central/11AM Pacific. Register today.
As a dentist, Dr. Bob Wagstaff knew he had a better way to cure bad breath than most other solutions in the market. So he founded Orabrush to sell a tongue brush to help consumers more easily clean their tongues of the germs that cause bad breath. When Dr. Bob first tried promoting his new invention, many forms of traditional advertising failed him. A $50,000 infomercial went nowhere. Then, Jeffrey Harmon suggested a marketing campaign built around a YouTube video. That first video cost $500 and has since earned the company over 13 million views, setting Orabrush on the path as an innovator in online video marketing.
Join this live Webcast with AdAge to hear from Jeffrey Harmon and Abe Neiderhauser, the team that has helped earn Orabrush more than $1,000,000 in sales through YouTube, AdWords and online marketing.