Monday, December 06, 2010 | 5:00 PM
AdWords started with the idea of connecting you with customers searching for your goods and services - wherever those customers may be. Today, we're announcing the launch of Google Global Market Finder, a free online tool that helps you find new markets overseas, and Google Ads for Global Advertisers, a new website that brings together Global Market Finder, AdWords, Google Translate, and other tools that can help you find, engage with, and support your customers worldwide - whether those customers are consumers or businesses searching for suppliers online.
Global Market Finder helps you answer the question: who are my potential customers overseas?
To use the tool, enter keywords that describe your product or service and select a market or region you'd like to explore. You can choose from regions such as the European Union, the “G20” economies, or the Americas.
Global Market Finder automatically translates your keyword into languages used in each of your selected markets. It then ranks each location by market opportunity by combining search volume, suggested bid price, and competition for each translated keyword. With this tool, businesses can answer questions like “how competitive is this market?”, “how does demand in one location compare to demand elsewhere in the world?”, and “how much would it cost to start advertising in this new market?” Since automatic translation is not perfect, be sure to confirm that the translated terms are appropriate for your business.
The second resource we're launching today is Google Ads for Global Advertisers, a website where you can learn more about Google tools that can help expand your business overseas. Google Ads for Global Advertisers contains step-by-step guides and tools that take you from local to global: from finding the right markets to expand your business, to localizing your website and campaigns into another language, to running ads in a foreign market, and finally, to monitoring your global ad spend.
This website pulls together resources for you to:
- Find the right market for your products and services, by using tools such as the Global Market Finder
- Translate your websites and ad text using Google Translate Web Element and Google Translator Toolkit
- Reach new customers with relevant online ads
- Understand options for international payment, shipping, and customer service
Both Global Market Finder and Google Ads for Global Advertisers will be available in 43 languages. There are more than 1.9 billion people online. Wouldn’t you like to add some of them as customers?