In November of last year we took Instant to a new level on with Instant Previews. Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine.

Now, we’re bringing the same benefit to ads with Instant Previews for Ads. Starting today, the Instant Previews icon will appear next to ads on allowing users to preview the ad’s landing page. With Instant Previews, your customers are able to quickly preview a page to see if its content matches what they’re searching for.

By allowing potential customers to preview your site before they arrive, Instant Previews helps you get even more highly-qualified traffic to your site. Even better, Instant Preview clicks are free of charge -- you’re only charged if a user clicks through to your actual landing page.

Instant Previews for Ads is rolling out to US users today and will be rolling out internationally over the coming weeks. To learn more, you can visit our help center.