Recently, we held a "
Share Your Best Practices Week" from March 28, 2011, to April 1, 2011, to encourage users to exchange AdWords tips and learnings that have worked well for them. Over five days, we chose five different topics on which we gathered expert knowledge from our users:
- Tips and best practices on optimizing AdWords ad text
- Tips on how to build an effective keyword list
- How to deal with keywords that are "rarely shown due to low quality score"
- Display ad optimization tips
- Best practices for choosing managed placements
We were excited to see the level of enthusiasm from around the world. A good number of AdWords experts provided great contributions, and some spent a considerable amount of time sharing their tips via detailed posts!
We’ve selected the best of the best practices, and we're proud to share the results with all of you.
So hearty congratulations to Calin, Dave, Katie, Kim, and Shweta for their excellent contributions and knowledge of AdWords! Here are some excerpts from what they shared:
- “If the keyword is really important, a special landing page gets built. Importance = potential for good ROI, and a high search volume.” (Calin)
- “Use AdWords and keyword data in Google Analytics to 'weighted sort' your keywords to find the top performing keywords.” (Dave)
- “I always find I get the highest CTR when the ad text is highly focused on the keywords in question.” (Katie)
- “If you identify a site that has major potential, evaluate the site of interest and you may find yourself creating image ads specific to certain placements.” (Kim)
- "Set up Conversion Tracking before you set the campaign live.” (Shweta)
Does this make you compelled to learn more about ad text optimization, keyword lists, keyword statuses, the Display Network, and managed placements? If the answer is yes, your time would be well spent on the AdWords Help Forum!
By the way, we're planning another event for May 2011, so if you want a chance to showcase your AdWords expertise, stay tuned!
Posted by Lisa Shieh, Inside AdWords crew
