In-Stream Ads on YouTube are also available in the YouTube Android app, enabling Animal Planet to extend this engagement opportunity to mobile users. Including Interactive Video Ads on the AdMob network further expanded the mobile campaign, giving users the opportunity to watch a preview of the River Monsters show, share the video through social media, learn more on the show’s mobile website, and watch additional videos - all from within the mobile ad.
To stir up even more excitement on the day of the premiere, a Rich Media Masthead on the YouTube homepage revealed clips from the upcoming episode and reminded users to tune in.
The River Monsters campaign was hugely successful:
The combination of compelling rich media and video advertising on both desktop and mobile created an engaging experience that increased social buzz around the show and led to a premiere that exceeded expectations.Posted by Vicky Homan, Product Marketing Manager, Mobile Ads