Monday, June 13, 2011
On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau’s Innovation Days @ Internet Week. The talk is entitled “There’s a perfect ad for everyone,” and during it Neal made six predictions about how display advertising will change for the better by 2015.
You can view the recording at google.com/watchthisspace.
The talk was about the new technologies in display advertising that are resulting in better user experiences, better advertiser results and incredible growth for the industry. We’re investing significantly to help improve display advertising for advertisers, publishers and users. But we’re poised to make even greater advances in the years ahead. We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before.
If you watch the talk, let us know what you think by following us and sending us a note.
Posted by Lauren Barbato, Inside AdWords crew