What is affiliate marketing?
Over one third of global marketers use affiliate marketing as a key component of their online marketing strategy. Affiliate marketing allows you to leverage the reach, influence, and promotional methods of trusted publisher affiliates. These publishers place your ads or links on their site with the goal of driving a sale, lead, or other high-value online goal that you define. You pay only when a user clicks through one of your affiliates and performs a desired action.
Unlike the campaigns you run through AdWords, affiliate marketing is an ongoing performance-based program that you actively run with a group of affiliates whom you have selected to promote your product or service. Your affiliates choose which of your ads to run on their website, and they earn a performance fee for valid conversions. Google Affiliate Network’s online interface allows you to set up your affiliate program, track conversions, manage your affiliates, and promote your site to our thousands of publishers. A well-executed affiliate marketing program can be a great complement to your search, display, and offline campaigns.
What types of publishers are in Google Affiliate Network?
Google Affiliate Network has a rapidly-growing global network of publishers in all verticals. All publishers in the network abide by both AdSense and Google Affiliate Network policies, ensuring that you pay only for valid conversions. Below are just a few examples of the publishers in our network:
- Loyalty/Rewards: Cartera Commerce, DBG Loyalty, Ebates, FatWallet, Upromise
- Shopping/Promotions: CouponCabin, DesignerApparel, Offers.com, Savings.com, Whaleshark Media
- Community/Content: Blogpire Productions, Olioboard, Polyvore, ShopStyle, StyleFind
- Comparison Shopping: Milo, Shopping.com, ShopWiki, Smarter.com, TheFind Inc.
If you’re an online business interested in starting an affiliate program, Google Affiliate Network may be a good fit for you. Please note that advertising with Google Affiliate Network is currently only available to advertisers based in the United States, and a select group of advertisers based in Canada and the UK. We will be sure to let you know when other locales are supported. Click the “Sign up now” button below to receive more information about Google Affiliate Network and speak with a sales representative.
If you are an online publisher and would like to monetize your website with affiliate ads, please visit our publisher sign-up form.
Posted by Erica Sievert, Product Marketing Manager, Google Affiliate Network