Today, we're announcing a small update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in.

Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and Here's a quick example of how you might use this parameter:

Let's say you have a search campaign. If your website is, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to:{adposition}.

When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
  • “1t2” = page 1, top, position 2
  • “1s3” = page 1, side, position 3
In cases where we cannot return this info (e.g. Display Network), we will show “none”.

Here are examples of what you may see in your logs:
To learn more about all of the ValueTrack parameters and see additional examples, visit the AdWords Help Center.

Posted by Andrew Truong, Inside AdWords crew