If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. To ensure that your campaign settings are also in line with your conversion goals, we plan to migrate existing campaigns using Conversion Optimizer or Enhanced CPC with “Optimize for clicks” ad rotation to “Optimize for conversions” ad rotation. Our studies have shown that campaigns moving from “Optimize for clicks” to “Optimize for conversions” see a 5% increase in conversions on average. This migration is scheduled for February 2012.

Update: The migration is now expected to begin rolling out in May.

If you would prefer not to have your campaigns migrated to “Optimize for conversions” ad rotation, please fill out this form by January 31, 2012.

Update: The new deadline to opt out your campaigns from this migration is February 14th, 2012.

Not currently using Conversion Optimizer or Enhanced CPC?

Please watch the videos below to learn more about the Conversion Optimizer and Enhanced CPC. You also can visit the AdWords Help Center to learn more about ad rotation options.

Conversion Optimizer

Enhanced CPC

Posted by Andrew Truong, Product Marketing Manager