In March 2010, we launched Search Funnels, a tool that helps advertisers understand the series of search impressions and search clicks that result in conversions.

Since then, we've been tweaking the user interface to make it more useful and usable. We're launching our interface refresh today and want to familiarize you with the new interface so you can migrate smoothly. For the next few weeks you'll also be able to access the previous version (see the left navigation bar under the report list), but we hope you'll take advantage of the improvements in the new version.

Here's a sampling of some of the improved features:

Compare date ranges and see if your funnel has changed year-over-year. Just click on the date range drop down and this menu will appear:

Access drill-down dimensions quickly via tabs. You'll see these tabs at the top left of the Search Funnels tables:

View total conversions and conversion value side-by-side in our histogram reports, now available in all Search Funnels reports:

We've also made it easier to create persistent drill-down filters so you can view multiple reports focusing on the same analysis. For example, if you'd like to do an analysis based on "all the Top Paths where the first click was Campaign XYZ," you can now Save this drill-down and then click through multiple reports. If you no longer want to have this view, just click the "Clear" button above the report title and you'll return to the unfiltered version of the report:

Click "Save" to keep a first-clicked view across reports

Click "Clear" to return to an unfiltered view

We hope you enjoy these new usability tweaks, and happy path analyzing!

Posted by Laura Holmes, Product Manager