A fast, simple way to increase your AdWords performance is adding sitelinks to your campaigns. If your campaign is eligible to show sitelinks but it doesn’t have them them up yet, it’s probably missing a good opportunity. To help out, we're adding sitelinks to the AdWords Opportunities tab

Now, when we detect that your campaign is performing well enough to show ad sitelinks, but does not yet have them set up, we’ll show you that idea in the Opportunities tab. You'll also get a personalized estimate of the impact on clicks and cost if sitelinks were implemented, based on your last week’s campaign stats.

Here are two tips to keep in mind when you're setting up ad sitelinks:
  1. Our systems automatically determine which sitelinks perform best and show them more frequently. So adding more than the minimum number of suggested sitelinks can boost your performance.
  2. Sitelinks can appear with any of the ads in your campaign. So choose website destinations and sitelink text that make sense across all of your ads.
To learn more about the Opportunities tab, visit the AdWords Help Center.

Posted by Mark Martel, AdWords Product Marketing