We know that you're always looking for more efficient ways to manage your AdWords accounts. We also hear that many of you would love to use your own external data to make decisions in your accounts. Today, we're excited to announce the limited release of scripts in AdWords. With scripts, you can make changes to an AdWords account by writing simple JavaScript programs.

With scripts, you can:
  • Use external inventory data to either change bids or pause/unpause keywords. 
  • Output account statistics to a spreadsheet from which you can create reports and visualizations. 
  • Use stats trends over several weeks to change keyword or ad group bids.
Scripts run in the Google Apps Script infrastructure, and we're enabling Apps Script integration with three services: you can use Google Spreadsheets and Url Fetcher to integrate with external data, as well as email results of a script execution from the script itself.

To get started with scripts, visit the Campaigns tab, and select “Automation” then “Scripts” from the left toolbar:

To make the most of scripts, we recommend that whoever is writing them has a basic understanding of JavaScript.

In the coming weeks we plan to enable this feature for everyone. In the interim, we are accepting applications for access. Applicants will be whitelisted in batches as we ramp up usage in the system. In order to apply, you will need an AdWords customer ID (not a My Client Center ID). Please refer to our developers site for more instructions and best practices for using scripts.

Posted By: Prashant Baheti, AdWords Product Manager