Last month we introduced the Display Network tab, a new interface in AdWords dedicated to making display buying easier and more efficient by combining your targeting, bidding and optimizing in one place. To give you even more control over your display ads, we’re pleased to announce the new Flexible reach targeting setting on the new Display Network tab.

In the next couple of weeks, the Networks and devices section of your Settings tab in AdWords will include a new targeting option called “Flexible reach.” Flexible reach enables you to fine-tune where your ads show by choosing your settings at the ad group level instead of the campaign level. This will give you more control over where your ads appear and who sees them.

Why the Change?
Today, you can manage your display targeting on the campaign level by selecting Broad reach or Specific reach.
  • When you select Broad reach, your ads are shown on pages that match your primary targeting method.
  • When you select Specific reach, your ads will show on pages that match all of your targeting methods.
Flexible reach allows you to select any combination of multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and bidding at the ad group level. It also provides transparency into how your targeting selections are affecting the reach and impression volume of your campaigns.

How will this affect my campaigns today?
The Flexible reach campaign setting will appear as an optional setting in AdWords accounts in June and will eventually replace the Broad and Specific reach options later this year.

Once you’ve selected this option in an existing campaign, you can’t revert back to Broad or Specific reach and any new ad group will have Flexible reach by default. Your current targeting and bidding selections will remain the same, but you’ll now have the control to select how to target and bid on an individual ad group basis.

Learn More!
To find out more about how to take advantage of Flexible reach, visit the AdWords Help Center.

Posted by Subha Subramanian, Product Manager, Flexible Reach