On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence. You can learn more about this transition in our recent announcement.

To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads.

You can complete the following three simple steps in Merchant Center:
  1. Set up a basic Product Listing Ad campaign
    You’ll be able to create a new AdWords account in Merchant Center if you don’t already have one.
  2. Customize your campaign
    Set a daily budget and one single maximum cost-per-click bid. You can modify these settings any time after you create your campaign.
  3. Provide your billing information
    You’ll be taken to your AdWords account to provide or confirm your billing information.
For a detailed step-by-step guide to getting started with Product Listing Ads and to apply for a promotional credit (available for a limited time only), please visit this page.

With the recent launch of AdWords enhanced campaigns, it’s now easier than ever to promote your products across devices. This is crucial in a world where people are constantly connected and moving from one device to another. We encourage you to upgrade existing product listing ad campaigns to an enhanced campaign with appropriate bid adjustments.

If you need help getting started with Google Shopping, please visit the Google Shopping website or email us through this form.

Posted by: Sameer Samat, Vice President of Product Management, Google Shopping