As part of our efforts to help you connect with consumers and promote your products online, we introduced Shopping campaigns to all Product Listing Ad (PLA) advertisers in February. Shopping campaigns offer a streamlined, retail-centric advertising experience with robust reporting and insightful competitive metrics like benchmark data and impression share.

Today, we’re excited to announce that you can now create and manage your Shopping campaigns at scale with the AdWords API. We are working with external agencies and search management platforms to add support for Shopping campaigns.

For more information on Shopping campaigns, here are a few resources to help you get started:

Posted by Eric Tholomé, Director of Product Management, Google Shopping